The SAFC Heaven Branch is a compassionate community initiative dedicated to supporting Sunderland AFC fans and families who are grieving the loss of a loved one. Rooted in the spirit of the club and the city.We offer a safe, welcoming space where people can come together, share memories, and find comfort through connections.

We provide group support, remembrance events, and meaningful rituals that honour those who have passed while celebrating the love, loyalty, and legacy that football creates. Working closely with local partners, we help individuals navigate grief with dignity, hope, and a strong sense of belonging to the wider Sunderland family.

We fundraise so we can continue offering free, compassionate support to Sunderland fans and families who are grieving. Every donation helps us provide counselling, supported‑grief groups, and meaningful activities that bring people together, honour loved ones, and ease the weight of loss. Our fundraising keeps these services accessible to everyone and ensures no one in our community has to face grief without support.